Online Jeans

A sleek and user-friendly eCommerce app UI designed to make shopping for jeans effortless, personalized, and fashion-forward.

Industry:

e-commerce

Role:

UX Research & Design Mobile app UI

Tools:

Figma, FigJam & Adobe Photoshop

Overview

This project focuses on designing a mobile-first eCommerce app UI dedicated to selling jeans, with the goal of making the shopping journey effortless, engaging, and personalized. The case study explores how users discover, evaluate, and purchase jeans through a seamless flow — from intuitive onboarding and category navigation to interactive product detail pages and a streamlined checkout process.

Overall, this case study highlights how thoughtful UX decisions balance fashion storytelling with functionality, resulting in an app that is stylish, user-friendly, and conversion-driven.

Competitive Analysis

I think in India users are mostly like the brand Levies for the Jeans so that's why I sleeted the Levi’s and Shoppers Stop as a competitor.

They also use Myntra for purchasing some low rang products.

01_Levi’s

Levi’s desire to attaining superior profitability and high rates of the return of investments resulting.

Levi’s statement specifies the target market, which in this case involves the satisfaction of the community and the society as a whole in the purchase and use of their product which is done with high ethical conduct and social responsibility which motivates customers and gets their trust and loyalty.

Likes

The dashboard page of the app is top search bar and 5 categories (Men, Women, New, Collection, Sale) with background wallpaper it’s attractive and clear design.
Also I like the design of search bar.
The filter page I like the most it’s clean and clear, and also with all the options like categories, size, fit, and style so the user have to much of options to filter the item.

Dislikes

The 5 categories in bottom nav bar is not looks good and also the icon of categories is not attractive.
In the product listing page there was no option to add favorites.

02_Shoppers Stop

Shoppers Stop finding the best price or deal (saving money), convenience (saving time and effort), finding the product that best matches needs (find the best product “fit) or abstract goals such as, enjoying the shopping experience (recreation and enjoyment), and seeking variety.

Likes

Product listing page is nice and clear the all items with a separate box with add favorites icon and also with product rating.
And also the product detail page is good with all the information like product details and product description.

Dislikes

The filter is little complicated some user can't understand the filter.
And the size guide table is not properly clear size so the user can't understand which size is perfect for him.

03_Myntra

Myntra aims at providing a hassle free and enjoyable shopping experience to shoppers across the country with the widest range of brands and products on its portal.

Likes

The product detail page is looks nice and have all the details which user want.
And the size chart is good with proper detail of size and measurement so the user select the appropriate size for them and don’t get irritate.

Dislikes

Filter page is not understandable properly
Product detail page is also confusing where the description of product is in between two images, sometime user can’t understand which product detail it was.

User Research

Study Objectives

From where the user do online shopping.
Which app or website peoples mostly use for purchasing the jeans on online.
Problems and challenges encounter during the purchase.
Which things they like the most.
They can easily understand the size chart or not.
Can they easily find the jeans according to their like.

Affinity Analysis

Single-case analysis

User 01 :

“I use the Myntra app for purchasing jeans and I like the app also I find the perfect jeans which I want from this app and I know my size so, their is no issue of size”.

Code:

User know our size & no issue.

User 02 :

“Only 1 or 2 time I purchase jeans from online and I don’t satisfy because every time I see size chart and order a right size but when the product was delivered the size is not fit”.

Code:

After delivered size is not fit.

User 03 :

“I usually buy a jeans from online app but there was a problem, when I see the too many of jeans and I like one after that I selected that jeans and choose my size after selecting size they show me the ‘out of stock’ option and then I frustrated and close the app and cancel my plan for buy a jeans”.

Code:

Select an item & after size is not available.

User 04 :

“There is no option of choose a style. If they put a option in filter for style it’s good”.

“And I like the thing when I use size from size chart the app automatically show my size on different brands”.

Code:

filtered by style
automatically show different brand size

User 05 :

“I try to avoid shopping for clothes and jeans online because the size and fit are hard to get right!”

Code:

Difficult to choose appropriate size

User 06 :

“I have a pear shaped body and it’s so hard to find comfortable jeans even when I go to the store. Online is just impossible.”

Code:

hard to find comfortable jeans

User 07 :

“The size is not fit so I don’t find the return option easily”.

Code:

Don’t find return option easily

Cross-case analysis

Activity Diagram

Select:

Show a virtual dummy and also show a size chart to select a size

Select:

In filter add a option of size and style

Select:

Add a return button in profile section

User Persona

01.

Vasundhara

25 Years Old, Female

Collage Student

Vasundhara is a architecture student from Lucknow, she likes travelling and also listing music and movies, she likes new cloths so she purchase cloths in every month from online as well as going to shop. She use mobile and laptop for online purchase. She has a student so she was not any income source that’s why she don’t purchase expensive cloths.

Goals and Needs

Purchase online in easy way.
Good design in low price.
Delivered product in less time.

Problems

Sometimes the quality of product is not good.
I like a jeans and after size is not available.

02.

Mukesh Kumar

59 Years Old, Male

(Lecturer in a coaching institute)

Income level:- 15 Lpa

Mukesh Kumar is math faculty in institute live in Delhi and also an IITan. He has a busy person so he has not time for purchasing, There two childs are purchase cloths for them. They use mobile for calling, what’s app, and map use not much aware for online shopping that much.

Goals and Needs

Quality Product
Use app in a simple way

Problems

Can’t understand the app where to select and purchase a product
Don’t trust on online product

03.

Tushar Choudhary

29 Years Old, Male

(Doing job in Private Company)

Income level:- 10 Lpa

Tushar is like to learn new things in every field. They like to doing parties and hangout with friends. If they go outside and they like some cloth they purchase it immediately. He is person who don’t thing to much while purchasing.

Goals and Needs

Suggest a similar style which I have previous purchase.
Before purchasing a jeans app ask me size as well as lengths of jeans
Purchase a product which I really want.

Problems

Select a size and length.
Don’t find return option easily on first time.

04.

Shreya

27 Years Old, Female

(Doing job in Multinational Corporation as a H.R.)

Income level:- 6 Lpa

Shreya is like to reading books and explore cafes food. She has a pear shape body. She like to purchase cloths from shops and malls.

Goals and Needs

Want a proper size jeans
Easily find the jeans which I like.
Find a appropriate price.

Problems

Don’t understand a size chart properly.
I can choose only size which can display eg;- size on display is 34, 36, 38. If my size is 40 or 32 than what can I do.

Problem Statement

Customer choosing size problem they don’t understand size chart and also they want a filter for size and style as well. They don’t trust product quality and also return button don’t find.

Vision Statement

A world where most of the person choose online shopping I will help them to purchase online cloths according to their needs and in a easy way.

I can design a filter to add size and style and also proper size chart which the customer is easy to purchase.

Multiple Scenarios
Persona
Collage students
Scenarios
Search a jeans with filter size, design and brands.
View new trends and forecasts.
Easy payment mode like COD and UPI.
Find a return option easily.
Tracking the product.
Persona
Person facing size problems
Scenarios
Easy to login with mobile no. and email
Search a jeans with filter size, design and brands.
View size chart.
Find a jeans of appropriate size.
Easy return
Persona
Working Peoples
Scenarios
Easy to login with mobile no. and email
Search a jeans with filter size, design and brands.
Product add and delete to the cart.
Easy to pay and place order.
After pay and place a order, a conformation message of our order with expected delivery date shown in the app.
Scenarios Building
01_Open app
02_Search and filter the jeans
03_Choose a jeans and add to cart
04_First login to add item in cart
05_After adding item in cart click procced to pay
06_Enter your address details and choose payment option
07_Track your order
08_Order delivered
Data Needs, Functional Needs and Product Qualities
Scenario:
Open app
Data Needs:
Logo, loading icon, attractive background image
Product Quality:
Easy to use
Scenario:
Search and filter the jeans
Functional Needs:
Search bar and filter options
Product Quality:
Maximum filter options
Scenario:
Choose a jeans and add to cart
Data Needs:
Each Product details (like image name, price, size and description), filter icon and profile icon
Functional Needs:
Search bar, filter icon button, profile icon button and add to cart button in each card.
Product Quality:
Show appropriate product according to search or filter
Scenario:
login
Data Needs:
login with email and login with mobile no
Functional Needs:
login with email, login button
Product Quality:
Secured login, easy login
Scenario:
After adding items in cart click procced to pay.
Data Needs:
Product show with price and size, total amout of all add products
Functional Needs:
Delete from cart button/option and procced to pay button
Product Quality:
Change size and color of product
Scenario:
Enter your address detail and choose payment option
Data Needs:
Enter your (name, email, mobile no., address), show payment option
Functional Needs:
Place order
Scenario:
Track our order
Data Needs:
Order track details

Information Architecture

UX Flows

How to login

How to add items in cart

Task Flows

Finding Jeans

Return option

Track Order

Wireframes

UI Designs

Filter Options

When a user opens the app, they'll first be presented with a filter page. From here, they can select their size, budget, or brand, and even search for the jeans they want.

Item Listing Page

This page will show the user's searched items or filtered items. Through which the user can select any item and add it to cart or add it to favorites, or can select the item and check more details about it.

Item Description

This page provides a description of the product and some color options. The user also has the option to change the size.

The user can also add the product to the cart and the quantity also.

Cart Page

The cart page will display all the items added by the user and their total. User can also delete any item and can also increase the quantity of any item. And if the user wants to purchase the items in the cart, he can click the “proceed to pay” button for redirecting the payment page.

Profile Page

The main purpose of this page is to enable the user to track his order and place any return request if required.

Users can also add their personal details on this page such as profile image, name, address, phone number and email.

Essential findings

Challenge

Jeans sizing varies widely across brands and styles, making it hard for users to find their correct fit.
The challenge is presenting options without overwhelming the user.
Users rely heavily on product images to judge fabric, color, and fit.
With jeans, users fear fake or low-quality items.
The challenge is keeping filters intuitive and not cluttered.

Lesson learned

Jeans are not just utility — they’re fashion + lifestyle.
First-time buyers hesitate without assurance. Highlighting verified reviews, material quality, and easy return policies built trust.
Users want to find their perfect pair fast.
Users abandon carts when unsure about fit.

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Online Jeans

A sleek and user-friendly eCommerce app UI designed to make shopping for jeans effortless, personalized, and fashion-forward.

Industry:

e-commerce

Role:

UX Research & Design Mobile app UI

Tools:

Figma, FigJam & Adobe Photoshop

Overview

Overall, this case study highlights how thoughtful UX decisions balance fashion storytelling with functionality, resulting in an app that is stylish, user-friendly, and conversion-driven.

Competitive Analysis

I think in India users are mostly like the brand Levies for the Jeans so that's why I sleeted the Levi’s and Shoppers Stop as a competitor.

They also use Myntra for purchasing some low rang products.

01_Levi’s

Levi’s desire to attaining superior profitability and high rates of the return of investments resulting.

Levi’s statement specifies the target market, which in this case involves the satisfaction of the community and the society as a whole in the purchase and use of their product which is done with high ethical conduct and social responsibility which motivates customers and gets their trust and loyalty.

Likes

The dashboard page of the app is top search bar and 5 categories (Men, Women, New, Collection, Sale) with background wallpaper it’s attractive and clear design.
Also I like the design of search bar.
The filter page I like the most it’s clean and clear, and also with all the options like categories, size, fit, and style so the user have to much of options to filter the item.

Dislikes

The 5 categories in bottom nav bar is not looks good and also the icon of categories is not attractive.
In the product listing page there was no option to add favorites.

02_Shoppers Stop

Shoppers Stop finding the best price or deal (saving money), convenience (saving time and effort), finding the product that best matches needs (find the best product “fit) or abstract goals such as, enjoying the shopping experience (recreation and enjoyment), and seeking variety.

Likes

Product listing page is nice and clear the all items with a separate box with add favorites icon and also with product rating.
And also the product detail page is good with all the information like product details and product description.

Dislikes

The filter is little complicated some user can't understand the filter.
And the size guide table is not properly clear size so the user can't understand which size is perfect for him.

03_Myntra

Myntra aims at providing a hassle free and enjoyable shopping experience to shoppers across the country with the widest range of brands and products on its portal.

Likes

The product detail page is looks nice and have all the details which user want.
And the size chart is good with proper detail of size and measurement so the user select the appropriate size for them and don’t get irritate.

Dislikes

Filter page is not understandable properly
Product detail page is also confusing where the description of product is in between two images, sometime user can’t understand which product detail it was.

User Research

Study Objectives

From where the user do online shopping.
Which app or website peoples mostly use for purchasing the jeans on online.
Problems and challenges encounter during the purchase.
Which things they like the most.
They can easily understand the size chart or not.
Can they easily find the jeans according to their like.

Affinity Analysis

Single-case analysis

User 01 :

“I use the Myntra app for purchasing jeans and I like the app also I find the perfect jeans which I want from this app and I know my size so, their is no issue of size”.

Code:

User know our size & no issue.

User 02 :

“Only 1 or 2 time I purchase jeans from online and I don’t satisfy because every time I see size chart and order a right size but when the product was delivered the size is not fit”.

Code:

After delivered size is not fit.

User 03 :

Code:

Select an item & after size is not available.

User 04 :

“There is no option of choose a style. If they put a option in filter for style it’s good”.

“And I like the thing when I use size from size chart the app automatically show my size on different brands”.

Code:

filtered by style
automatically show different brand size

User 05 :

“I try to avoid shopping for clothes and jeans online because the size and fit are hard to get right!”

Code:

Difficult to choose appropriate size

User 06 :

“I have a pear shaped body and it’s so hard to find comfortable jeans even when I go to the store. Online is just impossible.”

Code:

hard to find comfortable jeans

User 07 :

“The size is not fit so I don’t find the return option easily”.

Code:

Don’t find return option easily

Cross-case analysis

Activity Diagram

Select:

Show a virtual dummy and also show a size chart to select a size

Select:

In filter add a option of size and style

Select:

Add a return button in profile section

User Persona

01.

Vasundhara

25 Years Old, Female

Collage Student

Vasundhara is a architecture student from Lucknow, she likes travelling and also listing music and movies, she likes new cloths so she purchase cloths in every month from online as well as going to shop. She use mobile and laptop for online purchase. She has a student so she was not any income source that’s why she don’t purchase expensive cloths.

Goals and Needs

Purchase online in easy way.
Good design in low price.
Delivered product in less time.

Problems

Sometimes the quality of product is not good.
I like a jeans and after size is not available.

02.

Mukesh Kumar

59 Years Old, Male

(Lecturer in a coaching institute)

Income level:- 15 Lpa

Mukesh Kumar is math faculty in institute live in Delhi and also an IITan. He has a busy person so he has not time for purchasing, There two childs are purchase cloths for them. They use mobile for calling, what’s app, and map use not much aware for online shopping that much.

Goals and Needs

Quality Product
Use app in a simple way

Problems

Can’t understand the app where to select and purchase a product
Don’t trust on online product

03.

Tushar Choudhary

29 Years Old, Male

(Doing job in Private Company)

Income level:- 10 Lpa

Tushar is like to learn new things in every field. They like to doing parties and hangout with friends. If they go outside and they like some cloth they purchase it immediately. He is person who don’t thing to much while purchasing.

Goals and Needs

Suggest a similar style which I have previous purchase.
Before purchasing a jeans app ask me size as well as lengths of jeans
Purchase a product which I really want.

Problems

Select a size and length.
Don’t find return option easily on first time.

04.

Shreya

27 Years Old, Female

(Doing job in Multinational Corporation as a H.R.)

Income level:- 6 Lpa

Shreya is like to reading books and explore cafes food. She has a pear shape body. She like to purchase cloths from shops and malls.

Goals and Needs

Want a proper size jeans
Easily find the jeans which I like.
Find a appropriate price.

Problems

Don’t understand a size chart properly.
I can choose only size which can display eg;- size on display is 34, 36, 38. If my size is 40 or 32 than what can I do.

Problem Statement

Customer choosing size problem they don’t understand size chart and also they want a filter for size and style as well. They don’t trust product quality and also return button don’t find.

Vision Statement

A world where most of the person choose online shopping I will help them to purchase online cloths according to their needs and in a easy way.

I can design a filter to add size and style and also proper size chart which the customer is easy to purchase.

Multiple Scenarios
Persona
Collage students
Scenarios
Search a jeans with filter size, design and brands.
View new trends and forecasts.
Easy payment mode like COD and UPI.
Find a return option easily.
Tracking the product.
Persona
Person facing size problems
Scenarios
Easy to login with mobile no. and email
Search a jeans with filter size, design and brands.
View size chart.
Find a jeans of appropriate size.
Easy return
Persona
Working Peoples
Scenarios
Easy to login with mobile no. and email
Search a jeans with filter size, design and brands.
Product add and delete to the cart.
Easy to pay and place order.
After pay and place a order, a conformation message of our order with expected delivery date shown in the app.
Scenarios Building
01_Open app
02_Search and filter the jeans
03_Choose a jeans and add to cart
04_First login to add item in cart
05_After adding item in cart click procced to pay
06_Enter your address details & choose payment option
07_Track your order
08_Order delivered
Data Needs, Functional Needs and Product Qualities
Scenario:
Open app
Data Needs:
Logo, loading icon, attractive background image
Product Quality:
Easy to use
Scenario:
Search and filter the jeans
Functional Needs:
Search bar and filter options
Product Quality:
Maximum filter options
Scenario:
Choose a jeans and add to cart
Data Needs:
Each Product details (like image name, price, size and description), filter icon and profile icon
Functional Needs:
Search bar, filter icon button, profile icon button and add to cart button in each card.
Product Quality:
Show appropriate product according to search or filter
Scenario:
login
Data Needs:
login with email and login with mobile no
Functional Needs:
login with email, login button
Product Quality:
Secured login, easy login
Scenario:
After adding items in cart click procced to pay.
Data Needs:
Product show with price and size, total amout of all add products
Functional Needs:
Delete from cart button/option and procced to pay button
Product Quality:
Change size and color of product
Scenario:
Enter your address detail and choose payment option
Data Needs:
Enter your (name, email, mobile no., address), show payment option
Functional Needs:
Place order
Scenario:
Track our order
Data Needs:
Order track details

Information Architecture

UX Flows

How to login

How to add items in cart

Task Flows

Finding Jeans

Return option

Track order

Wireframes

UI Designs

Filter Options

When a user opens the app, they'll first be presented with a filter page. From here, they can select their size, budget, or brand, and even search for the jeans they want.

Item Listing Page

Item Description

This page provides a description of the product and some color options. The user also has the option to change the size.

The user can also add the product to the cart and the quantity also.

Cart Page

Profile Page

The main purpose of this page is to enable the user to track his order and place any return request if required.

Users can also add their personal details on this page such as profile image, name, address, phone number and email.

Essential findings

Challenge

Jeans sizing varies widely across brands and styles, making it hard for users to find their correct fit.
The challenge is presenting options without overwhelming the user.
Users rely heavily on product images to judge fabric, color, and fit.
With jeans, users fear fake or low-quality items.
The challenge is keeping filters intuitive and not cluttered.

Lesson learned

Jeans are not just utility — they’re fashion + lifestyle.
First-time buyers hesitate without assurance. Highlighting verified reviews, material quality, and easy return policies built trust.
Users want to find their perfect pair fast.
Users abandon carts when unsure about fit.

View more work

Publishing Books & Education

Case Study

Diagnostic center that collect samples from home.

Case Study

A carbon trading platform

Case Study

View All

Online Jeans

A sleek and user-friendly eCommerce app UI designed to make shopping for jeans effortless, personalized, and fashion-forward.

Industry:

e-commerce

Role:

UX Research & Design Mobile app UI

Tools:

Figma, FigJam & Adobe Photoshop

Overview

Overall, this case study highlights how thoughtful UX decisions balance fashion storytelling with functionality, resulting in an app that is stylish, user-friendly, and conversion-driven.

Competitive Analysis

I think in India users are mostly like the brand Levies for the Jeans so that's why I selected the Levi’s and Shoppers Stop as a competitor.

They also use Myntra for purchasing some low rang products.

01_Levi’s

Levi’s desire to attaining superior profitability and high rates of the return of investments resulting.

Levi’s statement specifies the target market, which in this case involves the satisfaction of the community and the society as a whole in the purchase and use of their product which is done with high ethical conduct and social responsibility which motivates customers and gets their trust and loyalty.

Likes

The dashboard page of the app is top search bar and 5 categories (Men, Women, New, Collection, Sale) with background wallpaper it’s attractive and clear design.
Also I like the design of search bar.
The filter page I like the most it’s clean and clear, and also with all the options like categories, size, fit, and style so the user have to much of options to filter the item.

Dislikes

The 5 categories in bottom nav bar is not looks good and also the icon of categories is not attractive.
In the product listing page there was no option to add favorites.

02_Shoppers Stop

Shoppers Stop finding the best price or deal (saving money), convenience (saving time and effort), finding the product that best matches needs (find the best product “fit) or abstract goals such as, enjoying the shopping experience (recreation and enjoyment), and seeking variety.

Likes

Product listing page is nice and clear the all items with a separate box with add favorites icon and also with product rating.
And also the product detail page is good with all the information like product details and product description.

Dislikes

The filter is little complicated some user can't understand the filter.
And the size guide table is not properly clear size so the user can't understand which size is perfect for him.

03_Myntra

Myntra aims at providing a hassle free and enjoyable shopping experience to shoppers across the country with the widest range of brands and products on its portal.

Likes

The product detail page is looks nice and have all the details which user want.
And the size chart is good with proper detail of size and measurement so the user select the appropriate size for them and don’t get irritate.

Dislikes

Filter page is not understandable properly
Product detail page is also confusing where the description of product is in between two images, sometime user can’t understand which product detail it was.

User Research

Study Objectives

From where the user do online shopping.
Which app or website peoples mostly use for purchasing the jeans on online.
Problems and challenges encounter during the purchase.
Which things they like the most.
They can easily understand the size chart or not.
Can they easily find the jeans according to their like.

Affinity Analysis

Single-case analysis

User 01 :

“I use the Myntra app for purchasing jeans and I like the app also I find the perfect jeans which I want from this app and I know my size. So, their is no issue of size”.

Code:

User know our size & no issue.

User 02 :

“Only 1 or 2 time I purchase jeans from online and I don’t satisfy because every time I see size chart and order a right size but when the product was delivered the size is not fit”.

Code:

After delivered size is not fit.

User 03 :

Code:

Select an item & after size is not available.

User 04 :

“There is no option of choose a style. If they put a option in filter for style it’s good”.

“And I like the thing when I use size from size chart the app automatically show my size on different brands”.

Code:

filtered by style
automatically show different brand size

User 05 :

“I try to avoid shopping for clothes and jeans online because the size and fit are hard to get right!”

Code:

Difficult to choose appropriate size

User 06 :

“I have a pear shaped body and it’s so hard to find comfortable jeans even when I go to the store. Online is just impossible.”

Code:

hard to find comfortable jeans

User 07 :

“The size is not fit so I don’t find the return option easily”.

Code:

Don’t find return option easily

Cross-case analysis

Activity Diagram

Select:

Show a virtual dummy and also show a size chart to select a size

Select:

In filter add a option of size and style

Select:

Add a return button in profile section

User Persona

01.

Vasundhara

25 Years Old, Female

Collage student

Vasundhara is a architecture student from Lucknow, she likes travelling and also listing music and movies, she likes new cloths so she purchase cloths in every month from online as well as going to shop. She use mobile and laptop for online purchase. She has a student so she was not any income source that’s why she don’t purchase expensive cloths.

Goals and Needs

Purchase online in easy way.
Good design in low price.
Delivered product in less time.

Problems

Sometimes the quality of product is not good.
I like a jeans and after size is not available

02.

Mukesh Kumar

59 Years Old, Male

(Lecturer in a coaching Institute)

Income level:- 15 Lpa

Mukesh Kumar is math faculty in institute live in Delhi and also an IITan. He has a busy person so he has not time for purchasing, There two child's are purchase cloths for them. They use mobile for calling, what’s app, and map use not much aware for online shopping that much.

Goals and Needs

Quality Product
Use app in a simple way

Problems

Can’t understand the app where to select and purchase a product
Don’t trust on online product

03.

Tushar Choudhary

29 Years Old, Male

(Doing job in Private Company)

Income level:- 10 Lpa

Tushar is like to learn new things in every field. They like to doing parties and hangout with friends. If they go outside and they like some cloth they purchase it immediately. He is person who don’t thing to much while purchasing.

Goals and Needs

Suggest a similar style which I have previous purchase.
Before purchasing a jeans app ask me size as well as lengths of jeans
Purchase a product which I really want.

Problems

Select a size and length.
Don’t find return option easily on first time.

04.

Shreya

27 Years Old, Female

(Doing job in Multinational Co. as a H.R.)

Income level:- 6 Lpa

Shreya is like to reading books and explore cafes food. She has a pear shape body. She like to purchase cloths from shops and malls.

Goals and Needs

Want a proper size jeans
Easily find the jeans which I like.
Find a appropriate price.

Problems

Don’t understand a size chart properly.
I can choose only size which can display eg;- size on display is 34, 36, 38. If my size is 40 or 32 than what can I do.

Problem Statement

Customer choosing size problem they don’t understand size chart and also they want a filter for size and style as well. They don’t trust product quality and also return button don’t find.

Vision Statement

A world where most of the person choose online shopping I will help them to purchase online cloths according to their needs and in a easy way.

I can design a filter to add size and style and also proper size chart which the customer is easy to purchase.

Multiple Scenarios
Persona
Collage students
Scenarios
Search a jeans with filter size, design and brands.
View new trends and forecasts.
Easy payment mode like COD and UPI.
Find a return option easily.
Tracking the product.
Persona
Person facing size problems
Scenarios
Easy to login with mobile no. and email
Search a jeans with filter size, design and brands.
View size chart.
Find a jeans of appropriate size.
Easy return
Persona
Working Peoples
Scenarios
Easy to login with mobile no. and email
Search a jeans with filter size, design and brands.
Product add and delete to the cart.
Easy to pay and place order.
After pay and place a order, a conformation message of our order with expected delivery date shown in the app.
Scenarios Building
01_Open app
02_Search and filter the jeans
03_Choose a jeans and add to cart
04_First login to add item in cart
05_After adding item in cart click procced to pay
06_Enter your address details & choose payment option
07_Track your order
08_Order delivered
Data Needs, Functional Needs and Product Qualities
Scenario:
Open app
Data Needs:
Logo, loading icon, attractive background image
Product Quality:
Easy to use
Scenario:
Search and filter the jeans
Functional Needs:
Search bar and filter options
Product Quality:
Maximum filter options
Scenario:
Choose a jeans and add to cart
Data Needs:
Each Product details (like image name, price, size and description), filter icon and profile icon
Functional Needs:
Search bar, filter icon button, profile icon button and add to cart button in each card.
Product Quality:
Show appropriate product according to search or filter
Scenario:
login
Data Needs:
login with email and login with mobile no
Functional Needs:
login with email, login button
Product Quality:
Secured login, easy login
Scenario:
After adding items in cart click procced to pay.
Data Needs:
Product show with price and size, total amout of all add products
Functional Needs:
Delete from cart button/option and procced to pay button
Product Quality:
Change size and color of product
Scenario:
Enter your address detail and choose payment option
Data Needs:
Enter your (name, email, mobile no., address), show payment option
Functional Needs:
Place order
Scenario:
Track our order
Data Needs:
Order track details

Information Architecture

UX Flows

How to login

How to add items in cart

Task Flows

Finding Jeans

Return option

Track order

Wireframes

UI Designs

Filter Options

When a user opens the app, they'll first be presented with a filter page. From here, they can select their size, budget, or brand, and even search for the jeans they want.

Item Listing Page

Item Description

This page provides a description of the product and some color options. The user also has the option to change the size.

The user can also add the product to the cart and the quantity also.

Cart Page

Profile Page

The main purpose of this page is to enable the user to track his order and place any return request if required.

Users can also add their personal details on this page such as profile image, name, address, phone number and email.

Essential findings

Challenge

Jeans sizing varies widely across brands and styles, making it hard for users to find their correct fit.
The challenge is presenting options without overwhelming the user.
Users rely heavily on product images to judge fabric, color, and fit.
With jeans, users fear fake or low-quality items.
The challenge is keeping filters intuitive and not cluttered.

Lesson learned

Jeans are not just utility — they’re fashion + lifestyle.
First-time buyers hesitate without assurance. Highlighting verified reviews, material quality, and easy return policies built trust.
Users want to find their perfect pair fast.
Users abandon carts when unsure about fit.

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Online Jeans

Levi’s desire to attaining superior profitability and high rates of the return of investments resulting.

Likes

Dislikes

Shoppers Stop finding the best price or deal (saving money), convenience (saving time and effort), finding the product that best matches needs (find the best product “fit) or abstract goals such as, enjoying the shopping experience (recreation and enjoyment), and seeking variety.

Likes

Dislikes

Myntra aims at providing a hassle free and enjoyable shopping experience to shoppers across the country with the widest range of brands and products on its portal.

Likes

Dislikes

Goals and Needs

Problems

Mukesh Kumar is math faculty in institute live in Delhi and also an IITan. He has a busy person so he has not time for purchasing, There two childs are purchase cloths for them. They use mobile for calling, what’s app, and map use not much aware for online shopping that much.

Goals and Needs

Problems

Tushar is like to learn new things in every field. They like to doing parties and hangout with friends. If they go outside and they like some cloth they purchase it immediately. He is person who don’t thing to much while purchasing.

Goals and Needs

Problems

Shreya is like to reading books and explore cafes food. She has a pear shape body. She like to purchase cloths from shops and malls.

Goals and Needs

Problems

Problem Statement

Customer choosing size problem they don’t understand size chart and also they want a filter for size and style as well. They don’t trust product quality and also return button don’t find.

Vision Statement

A world where most of the person choose online shopping I will help them to purchase online cloths according to their needs and in a easy way.

I can design a filter to add size and style and also proper size chart which the customer is easy to purchase.

Persona

Scenarios

Persona

Scenarios

Persona

Scenarios

Information Architecture

UX Flows

Task Flows

Wireframes

UI Designs

Online Jeans

Levi’s desire to attaining superior profitability and high rates of the return of investments resulting.

Likes

Dislikes

Shoppers Stop finding the best price or deal (saving money), convenience (saving time and effort), finding the product that best matches needs (find the best product “fit) or abstract goals such as, enjoying the shopping experience (recreation and enjoyment), and seeking variety.

Likes

Dislikes

Myntra aims at providing a hassle free and enjoyable shopping experience to shoppers across the country with the widest range of brands and products on its portal.

Likes

Dislikes

Goals and Needs

Problems

Mukesh Kumar is math faculty in institute live in Delhi and also an IITan. He has a busy person so he has not time for purchasing, There two childs are purchase cloths for them. They use mobile for calling, what’s app, and map use not much aware for online shopping that much.

Goals and Needs

Problems

Tushar is like to learn new things in every field. They like to doing parties and hangout with friends. If they go outside and they like some cloth they purchase it immediately. He is person who don’t thing to much while purchasing.

Goals and Needs

Problems

Shreya is like to reading books and explore cafes food. She has a pear shape body. She like to purchase cloths from shops and malls.

Goals and Needs

Problems

Problem Statement

Customer choosing size problem they don’t understand size chart and also they want a filter for size and style as well. They don’t trust product quality and also return button don’t find.

Vision Statement

A world where most of the person choose online shopping I will help them to purchase online cloths according to their needs and in a easy way.

I can design a filter to add size and style and also proper size chart which the customer is easy to purchase.

Persona

Scenarios

Persona

Scenarios

Persona

Scenarios

Information Architecture

UX Flows

Task Flows

Wireframes

UI Designs

Online Jeans

Levi’s desire to attaining superior profitability and high rates of the return of investments resulting.

Likes

Dislikes

Shoppers Stop finding the best price or deal (saving money), convenience (saving time and effort), finding the product that best matches needs (find the best product “fit) or abstract goals such as, enjoying the shopping experience (recreation and enjoyment), and seeking variety.

Likes