Arihant Publication

Arihant Publication is one of India’s leading educational content providers, known for its wide range of exam preparation books, competitive test material, and academic resources.

Industry:

Publishing & Education

Role:

UX Research &

Design Responsive UI

Tools:

Figma, FigJam &

Adobe Photoshop

Overview

The stakeholder told me that his e-learning website is already running and he uses Amazon platform to sell books but now he wants to sell books from his own website too. So, he needs a fresh website which is both e-learning and e-commerce.

After visiting Arihant’s website user's main goal will be to purchase books, take online test series or solve quizzes and watch video classes. So, the target users will be students, professionals, teachers/trainers and guest users (guardian, book retailers)

User Research

Study Objectives

Understand user needs and challenges while using Arihant books and digital platforms.
Identify friction points in book usage, website navigation, and eLearning experience.
Identify the things which user like the most and is there any point where they feels frustration.
Can user easily find the books for purchase, video courses, test series and any other goal for which they came to the website.

User Study

User 01

I had to purchase some books for my child, but I confused by too many editions and books. It frustrate me. So, I decided to close the app and purchase from other platforms or local book seller.

User 02

I have a coaching institute so I need some books in bulk order and I don’t find any option for bulk order. There was only one option, you can add book to the cart and increase quantity.

From this I can’t get the benefits of bulk order like (purchase too many books in less price).

User 03

I am preparing for SSC, I had joined some test series earlier. Now I’m not get my earlier test performances and records.

User 04

No option to find author details and author best selling books.

And also hard to find purchased video courses.

User Personas

Ashu Baliyan

26 year old, male

Student

Ashu is a student and he is preparing for banking papers, He wants to buy books and courses too.

He is a student so he doesn't have much of money but he has time to explore as much as possible, he uses mobile for online study/purchasing and sometimes he uses laptop also.

Goals and Needs

Explore maximum options before purchasing books and course.
Good courses in less price.
Easy online payment mode.
Check the performance of the test and video courses.

Problems

Not find the option, where I check my performance report.
When I go to my video course, I cannot find out how much percent of my course I have completed and how much is left.

Manmeet Agarwal

50 year old, male

Teacher/Trainer

Manmeet Agarwal is a teacher, who teach 11th & 12th accountancy, and he papares for CA/CS, he wants to buy the book for more study and review them for students.

He also suggest students which book they want to buy or not.

Goals and Needs

Quality Product.
Use website/app in a simple way.
Find good product in minimum time.

Problems

Can’t find a product easily which he want.
If there is any mistake in book, there is no option to message or review them personally.

Shefali Srivastava

31 year old, female

Doing Job in Private Company

Shefali is doing a private job and wants to apply in govt. banking job, she has no idea about course and where to start study from. She has also a limited time to do preparation.

Goals and Needs

Want a appropriate guide and study material.
Solve online test series for practice.
What a book of practice paper and last solved question papers.

Problems

Repeated questions in practice papers.
Don’t find the book which she want.

Problem Statement

The user is not able to find the perfect book they want and unable to see their performance report of tests and packages. If user order books in bulk there was no option for this and also no option for to report errors in book.

Vision Statement

My vision is to create a seamless and user-friendly platform.

Add maximum filter options in book listing page, so the user search a right product from there. Add a option in dashboard to see the test and package performance. If user login as a teacher, there was a option add in book detail page for bulk order and review errors in book.

UX Flows

How to buy a book, When user is already login as a guest/student/teacher.

Attempt a online test, when user is login as a student

Teacher/Trainee report an error in a book and order a book in bulk

Ask a new doubt

Design System

Color Palette

Typography

Components

UI Designs

Home Page

Basically it’s a landing page of website, where the categories are shown in the hero section so that the user can move ahead in the website according to their interest without getting confused. Apart from this sections, latest/trending books, latest test series, trending video courses have also been added after scrolling.

Scroll to view full page

List of Books & Resources

When the user chooses any category, this page will open. There will be many more options, like (video classes and online test series) but by default study books and resources will be selected.

On this page, the user can find the book he wants and select the book by setting filters or searching. And the upcoming books will also appear below.

Scroll to view full page

Dashboard

Here user can manage his profile, view his orders, cancel orders, track orders, check his performance (tests and packages), ask new doubts or check existing doubts (which they have ask in the past) and check or resume his video courses.

Scroll to view full page

Online Test Series

Here users can view test series by search or filter and select a test series for attempt a test and also they attempt some free test, there much more section in the page like - latest test series and also some combos of books & test series.

Scroll to view full page

Video Courses / Live Classes

This page help students to select the video course for and attend the live class, free video courses and popular video courses section are in this page, student can also search or filter if they want video courses by their choice.

Scroll to view full page

About us

The goal of this page is that the user can know more about Arihant and trust it more when he is thinking of purchasing a book, a test series or a video course, From this page the user gets to know about the past journey of Arihant and why he choose Arihant for future purchase.

Scroll to view full page

Essential findings

Challenge

Overloading learners with too much content or flashy visuals can harm usability.
To think about detailed aspects users might need when designing an application form.
Organizing content logically with smooth navigation and progress tracking.
Designing meaningful quizzes, instant feedback, and performance dashboards without making them overwhelming.

Lesson learned

Showcase author profiles, student reviews, verified certifications, and transparent policies to build trust.
Custom dashboards, recommendations, saved progress, and learning paths increase user satisfaction.
Keep the UI clean, distraction-free, and focused on the learning journey.
UI should support readability, hierarchy, and discoverability instead of overwhelming users with visuals.

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Arihant Publication

Arihant Publication is one of India’s leading educational content providers, known for its wide range of exam preparation books, competitive test material, and academic resources.

Industry:

Publishing & Education

Role:

UX Research &

Design Responsive UI

Tools:

Figma, FigJam &

Adobe Photoshop

Overview

User Research

Study Objectives

Understand user needs and challenges while using Arihant books and digital platforms.
Identify friction points in book usage, website navigation, and eLearning experience.
Identify the things which user like the most and is there any point where they feels frustration.
Can user easily find the books for purchase, video courses, test series and any other goal for which they came to the website.

User Study

User 01

I had to purchase some books for my child, but I confused by too many editions and books. It frustrate me. So, I decided to close the app and purchase from other platforms or local book seller.

User 02

I have a coaching institute so I need some books in bulk order and I don’t find any option for bulk order. There was only one option, you can add book to the cart and increase quantity.

From this I can’t get the benefits of bulk order like (purchase too many books in less price).

User 03

I am preparing for SSC, I had joined some test series earlier. Now I’m not get my earlier test performances and records.

User 04

No option to find author details and author best selling books.

And also hard to find purchased video courses.

User Personas

Ashu Baliyan

26 year old, male

Student

Ashu is a student and he is preparing for banking papers, He wants to buy books and courses too.

He is a student so he doesn't have much of money but he has time to explore as much as possible, he uses mobile for online study/purchasing and sometimes he uses laptop also.

Goals and Needs

Explore maximum options before purchasing books and course.
Good courses in less price.
Easy online payment mode.
Check the performance of the test and video courses.

Problems

Not find the option, where I check my performance report.
When I go to my video course, I cannot find out how much percent of my course I have completed and how much is left.

Manmeet Agarwal

50 year old, male

Teacher/Trainer

Manmeet Agarwal is a teacher, who teach 11th & 12th accountancy, and he papares for CA/CS, he wants to buy the book for more study and review them for students.

He also suggest students which book they want to buy or not.

Goals and Needs

Quality Product.
Use website/app in a simple way.
Find good product in minimum time.

Problems

Can’t find a product easily which he want.
If there is any mistake in book, there is no option to message or review them personally.

Shefali Srivastava

31 year old, female

Doing Job in Private Company

Shefali is doing a private job and wants to apply in govt. banking job, she has no idea about course and where to start study from. She has also a limited time to do preparation.

Goals and Needs

Want a appropriate guide and study material.
Solve online test series for practice.
What a book of practice paper and last solved question papers.

Problems

Repeated questions in practice papers.
Don’t find the book which she want.

Problem Statement

The user is not able to find the perfect book they want and unable to see their performance report of tests and packages. If user order books in bulk there was no option for this and also no option for to report errors in book.

Vision Statement

My vision is to create a seamless and user-friendly platform.

Add maximum filter options in book listing page, so the user search a right product from there. Add a option in dashboard to see the test and package performance. If user login as a teacher, there was a option add in book detail page for bulk order and review errors in book.

UX Flows

How to buy a book, When user is already login as a guest/student/teacher.

Attempt a online test, when user is login as a student

Teacher/Trainee report an error in a book and order a book in bulk

Ask a new doubt

Design System

Color Palette

Typography

Components

UI Designs

Home Page

Click & scroll to view full page

List of Books & Resources

When the user chooses any category, this page will open. There will be many more options, like (video classes and online test series) but by default study books and resources will be selected.

On this page, the user can find the book he wants and select the book by setting filters or searching. And the upcoming books will also appear below.

Dashboard

Click & scroll to view full page

Online Test Series

Video Courses / Live Classes

Click & scroll to view full page

About us

Essential findings

Challenge

Overloading learners with too much content or flashy visuals can harm usability.
To think about detailed aspects users might need when designing an application form.
Organizing content logically with smooth navigation and progress tracking.
Designing meaningful quizzes, instant feedback, and performance dashboards without making them overwhelming.

Lesson learned

Showcase author profiles, student reviews, verified certifications, and transparent policies to build trust.
Custom dashboards, recommendations, saved progress, and learning paths increase user satisfaction.
Keep the UI clean, distraction-free, and focused on the learning journey.
UI should support readability, hierarchy, and discoverability instead of overwhelming users with visuals.

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Arihant Publications

Arihant Publication is one of India’s leading educational content providers, known for its wide range of exam preparation books, competitive test material, and academic resources.

Industry:

Publishing & Education

Role:

UX Research &

Design Responsive UI

Tools:

Figma, FigJam &

Adobe Photoshop

Overview

User Research

Study Objectives

Understand user needs and challenges while using Arihant books and digital platforms.
Identify friction points in book usage, website navigation, and eLearning experience.
Identify the things which user like the most and is there any point where they feels frustration.
Can user easily find the books for purchase, video courses, test series and any other goal for which they came to the website.

User Study

User 01

I had to purchase some books for my child, but I confused by too many editions and books. It frustrate me. So, I decided to close the app and purchase from other platforms or local book seller.

User 02

I have a coaching institute so I need some books in bulk order and I don’t find any option for bulk order. There was only one option, you can add book to the cart and increase quantity.

From this I can’t get the benefits of bulk order like (purchase too many books in less price).

User 03

I am preparing for SSC, I had joined some test series earlier. Now I’m not get my earlier test performances and records.

User 04

No option to find author details and author best selling books.

And also hard to find purchased video courses.

User Personas

Ashu Baliyan

26 year old, male

Student

Ashu is a student and he is preparing for banking papers, He wants to buy books and courses too.

He is a student so he doesn't have much of money but he has time to explore as much as possible, he uses mobile for online study/purchasing and sometimes he uses laptop also.

Goals and Needs

Explore maximum options before purchasing books and course.
Good courses in less price.
Easy online payment mode.
Check the performance of the test and video courses.

Problems

Not find the option, where I check my performance report.
When I go to my video course, I cannot find out how much percent of my course I have completed and how much is left.

Ashu Baliyan

31 year old, male

Teacher/Trainer

Manmeet Agarwal is a teacher, who teach 11th & 12th accountancy, and he papares for CA/CS, he wants to buy the book for more study and review them for students.

He also suggest students which book they want to buy or not.

Goals and Needs

Quality Product.
Use website/app in a simple way.
Find good product in minimum time.

Problems

Can’t find a product easily which he want.
If there is any mistake in book, there is no option to message or review them personally.

Shefali Srivastava

31 year old, female

Doing Job in Private Company

Shefali is doing a private job and wants to apply in govt. banking job, she has no idea about course and where to start study from. She has also a limited time to do preparation.

Goals and Needs

Want a appropriate guide and study material.
Solve online test series for practice.
What a book of practice paper and last solved question papers.

Problems

Repeated questions in practice papers.
Don’t find the book which she want.

Problem Statement

The user is not able to find the perfect book they want and unable to see their performance report of tests and packages. If user order books in bulk there was no option for this and also no option for to report errors in book.

Vision Statement

My vision is to create a seamless and user-friendly platform.

Add maximum filter options in book listing page, so the user search a right product from there. Add a option in dashboard to see the test and package performance. If user login as a teacher, there was a option add in book detail page for bulk order and review errors in book.

UX Flows

How to buy a book, When user is already login as a guest/student/teacher.

Attempt a online test, when user is login as a student

Teacher/Trainee report an error in a book and order a book in bulk

Ask a new doubt

Design System

Color Palette

Typography

Components

UI Designs

Home Page

Hover & scroll to view full page

List of Books & Resources

When the user chooses any category, this page will open. There will be many more options, like (video classes and online test series) but by default study books and resources will be selected.

On this page, the user can find the book he wants and select the book by setting filters or searching. And the upcoming books will also appear below.

Dashboard

Hover & scroll to view full page

Online Test Series

Video Courses / Live Classes

Hover & scroll to view full page

About us

Essential findings

Challenge

Overloading learners with too much content or flashy visuals can harm usability.
To think about detailed aspects users might need when designing an application form.
Organizing content logically with smooth navigation and progress tracking.
Designing meaningful quizzes, instant feedback, and performance dashboards without making them overwhelming.

Lesson learned

Showcase author profiles, student reviews, verified certifications, and transparent policies to build trust.
Custom dashboards, recommendations, saved progress, and learning paths increase user satisfaction.
Keep the UI clean, distraction-free, and focused on the learning journey.
UI should support readability, hierarchy, and discoverability instead of overwhelming users with visuals.

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View All

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